Safe Travel Tours was our first Australian client. We approached Suzanne after finding an old website that looked like it stepped right out of 1990 and thought…this business has potential, but needs a bit of help. Suz agreed, loved the mockup we had sent over of what her business could look like and the transformation journey began for Safe Travel Tours. We got to know Suz and loved the story behind her business – she had a love for Bali and a love for travel, but after recently becoming a divorcee realised there was a market there for women who did not want to travel alone, but still wanted to get out there and travel the world. She wanted to provide them with a safe, fun and small group experience to give them that opportunity.

Brand Identity

Social Media

Website Development

Design & Print

Booking CMS


The Process & Solution

We were starting from scratch. Na da. Suz decided on a complete package, an overhaul of everything – creating a brand for Safe Travel Tours, a website, letterheads, travel packs, email marketing, signatures, business cards, tour itinerary downloadable PDFs, social media, brand new tours, audience targeting, you name it. She wanted the brand and the experience to be completely stress free for her travellers, leaving them zen and ready for their holiday in Bali. Each morning of the tour was to start with yoga and we wanted to capture the essence of calm from the second you caught glimpse of Safe Travel Tours. So we took inspiration from the palm leaves, the yoga, the Bali lifestyle, the traditional mandalas and created a simple but beautiful logo and colour scheme. 

Then the real work started. We worked on building in payment platforms, booking forms, contracts, flexible tour features and created a killer website that was super user friendly. We rolled out the brand to all of the STT marketing materials and built up an email list from sneak peeks on social to gain interest before launching the brand new Safe Travel Tours late 2017. 

Suz was thrilled. Once we nailed the audience and she started networking in local Gold Coast female led groups, the bookings came rolling in and have only ceased temporarily due to the dreaded ‘rona. However, Suz continues to work with us for her other business ventures – On Point Realty, Jacks Renovations and GC Stayz.

Safe Travel Tours Testimonial

I have used these guys for setting up website on previous businesses and have always found them to go over and above the call of duty. They are up to the minute with the latest technology and basically just lovely people to deal with. Highly recommended! Thanks ladies.

Suzanne Slater

CEO, GC Stayz, Safe Travel Tours, On Point Realty, Jacks Renovations

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